Meta ad campaigns, plain-English in, ready to publish out

A campaignin sixty seconds,not six weeks.

Describe your business the way you'd describe it to a friend. Piloto writes the strategy, drafts the copy, schedules the posts, generates the creative and publishes campaigns to Meta — without you ever learning the word lookalike.

See how it works
Coming soonPublishes to MetaBe first in line
Posts & Scheduler

Posts and ads, in the same brain.

Piloto watches the whole cadence — what's scheduled, what's working, what's missing. When a post outperforms, it asks whether to lift it into a paid boost. When the week sags, it says so.

AI noticed

Your week is back-loaded.

Six of your nine scheduled posts are stacked between Friday morning and Saturday night. Tuesday and Wednesday have nothing on them. Engagement on your account peaks midweek — want me to redistribute the queue?

Lumen CeramicsWeek of Dec 01 — Dec 07
9 scheduled · 2 empty days · 1 draft
Mon01
1:1
Studio Monday — kiln day at the wheel.
Scheduled9:00am
Tue02
— No posts —
Wed03
— No posts —
Thu04
Reel
Behind the wheel — every mug starts here.
Scheduled4:00pm
Fri05
1:1
Holiday mug drop, 9am — first look.
Scheduled7:00am
Carousel
Gift guide — nine pieces for slow mornings.
Scheduled12:00pm
Reel
Maya's kitchen — a customer story in three pieces.
Scheduled5:00pm
Sat06
Reel
Studio Saturday tour, in sixty seconds.
Publishing10:00am
1:1
Last call on WARMTH20 — ends midnight.
Scheduled8:00pm
Sun07
1:1
Sunday slow morning — coffee and clay.
Draft9:00am
Posts this week
9
↑ 2 vs. last week
Cadence health
Uneven
2 empty days mid-week
Best performer
Maya's kitchen
4× avg. engagement
Drafts waiting
1
Sun 9am · Reel
4× engagementReel · 9:16
AI suggested

Maya's kitchen” is outperforming everything else this month.

Four times your average engagement, with a comment ratio twice as high as your last three Reels. We'd boost it as a Sales campaign — same audience, $200 over five days, paused for review before it goes live.

How it works

Five screens, about a minute.

From “tell us about your business” to “campaign is live on Meta” without leaving the page. Click through the steps — each is a real screen from the product.

  1. 01
    Pick your goal.
    No jargon. Sales, leads, traffic, awareness — pick the result you actually care about.
  2. 02
    Say what you're promoting.
    A sentence is enough. Mention an offer, a deadline, anything the AI should know.
  3. 03
    Confirm where it lands.
    Multiple ad accounts? Multiple brands? Pick the one this campaign belongs to.
  4. 04
    Watch Piloto build it.
    Strategy, copy variants, audience targeting and three image creatives — streamed live.
  5. 05
    Review, then publish.
    Edit anything. Regenerate anything. Push to Meta when it's right — paused by default.
Campaign for Lumen Ceramics
Meta · connected
1
IntentGoal
2
DetailWhat you sell
3
WhereAccount & budget
Question one of three

What are you trying to achieve?

Pick the result you care about most. You can change it later.

Stage 01 / Intent
01Sales
Drive purchases
02Leads
Collect signups
03Traffic
Get site visits
04Awareness
Reach new people
05App installs
Grow downloads
06Engagement
Comments & shares
Campaign for Lumen Ceramics
Meta · connected
Question two of three

What are you promoting?

A sentence or two. Specific products are great. So is “general brand.”

Stage 02 / Detail
Our holiday stoneware mug collection — small batch, hand-thrown, available through January 6. Use code WARMTH20 for 20% off the first 200 orders.
Weekend promoNew launchGeneral brandSeasonal sale
Campaign for Lumen Ceramics· publishing viaLumen — Main Ad Account
Meta · connected
Question three of three

Which account is this for?

You have three connections in this Brand. Pick where this campaign should publish.

Stage 03 / Account
Lumen — Main Ad Account
act_47210 · Page: Lumen Ceramics · IG: @lumen.clay
Default
Lumen — Wholesale
act_88341 · Page: Lumen Wholesale
Active
Lumen — Studio Events
act_55102 · Page: Lumen Studio
Active
Generating campaign for Lumen Ceramics
Est. 42 seconds
Piloto is writing

Building three ad variants for a sales campaign in ceramics.

Reading the brand profile2s
Estimating audience: gift-buyers, 28–55, US Northeast4s
Choosing placements: Feed · Stories · Reels1s
Writing three ad copy variants8s
Generating creative — three images12s
Drafting a Sora-ready video prompt3s
Reviewing Holiday mugs · 14-day campaign
$500 · ~$36/day
Variant A · 1:1
AI written
“The mug holds heat the way mornings should. Small batch, hand-thrown — through January 6 only.”
FacebookInstagram
Variant B · 9:16
AI written
“Slow ceramics for slow mornings. WARMTH20 takes 20% off — first 200 orders, then gone.”
StoriesReels
Ready to publish?
1 campaign · 1 ad set · 3 ads · $500 over 14 days · launches paused for sanity check
Ad account · act_47210
Page · Lumen Ceramics
Payment on file
!Pixel detected on 1 of 2 pages
Inspire from a profile or post

Paste a link. We learn the style, not the words.

Hook structure, voice, rhythm, format signals — the abstract patterns every copywriter studies. Never the offers, claims, or specific phrasings. Editable, transparent, on every campaign.

Source
instagram.com/p/Cx7Hh2P_qK0/
Style learnings — editable
Hook
Leads with a specific number, then a contrarian beat.
Voice
Casual, slightly self-deprecating, direct.
Rhythm
Short punchy sentences. Occasional one-word lines.
CTA pattern
Soft CTA framed as a question.
Format
Medium emoji density · 3-line paragraphs · two hashtags.
Persuasion
Personal anecdote → benefit stack of three → soft ask.

Style is patterns. Specific expression belongs to the author.

Every copywriter keeps a swipe file. Piloto does the same thing — but it does it publicly, and it stops at the line between “lead with a number” and “your number.” You see exactly what we extracted. You can edit any line, drop any descriptor, or start over.

Always
Abstract structure. Voice descriptors. CTA shape. Rhythm.
Never
Direct quotes. Claims. Numbers from the post. Slogans. The offer.
What's inside v1

Everything from “go” to “live”.

A small surface, deliberately. Meta only. Image creative built in, video prompts ready to paste. The dashboard is read-only — optimization is honest, not theatrical.

01 / Strategy
A perspective, not a template.
Industry playbooks under the hood — restaurants, e-comm, coaches — so the recommendations actually fit your business, not a generic best-practice doc.
02 / Copy
Three variants, every placement.
Headline, primary text, description and CTA — tuned to each placement you've chosen. Edit any field inline. Regenerate any field independently.
03 / Creative
Images now, video prompts ready to paste.
Three on-brand images generated per campaign, in the right aspect ratios. For video, a ready-to-run prompt optimized for Sora, Runway, Veo or Kling.
04 / Audience
An audience described in sentences.
“Gift-buyers, 28–55, in the US Northeast, interested in handmade home goods.” The Meta targeting is built underneath — you never have to touch it.
05 / Publish
One click, paused by default.
Campaign, ad set and ads created in Meta in real time. Paused launch is the default — you sanity-check, then flip to active. Errors translated to plain English.
06 / Multi-brand
A workspace per brand, switch with one tap.
Voice, industry, ad accounts and campaign history live inside a Brand. Run a bakery and a consulting side gig from the same login without mixing them up.
Pricing

Pay roughly one agency hour.

Agencies charge $1,500–$3,000 a month. Piloto will start at $29. The plan grows when your business does — one Brand at first, three when the side gig becomes a real thing. Coming soon.

Free trial
Taste
$07 days · full features
1 Brand · 1 Meta connection
1 campaign generated
All creative and copy features
No card needed
For multi-brand
Pro
$79/ month
3 Brands · 5 connections each
50 campaigns / month, pooled
Priority generation queue
Flux Dev for higher-fidelity images
Shared style libraries across Brands
Ready when you are

Stop reading Meta Ads Manager tutorials. Run the ad.

See a 90-second demo
Coming soon · be first in line